What does that mean exactly for their email marketing strategy ? If you're above 0, you'll likely to be categorized as spam.
We use Spam Assassin, the main platform used by email providers to score spam. We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent. One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on. Amongst their last emails sent, two of them were 'mnml Memorial Day Sale starts now' and '20 new styles just dropped'. On Panoramata, we gather and analyze the entire Mnml email marketing strategy - along with other brands from the Fashion industry.
#EXPRESS SHIPPING MNML SOFTWARE#
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).įun fact - they're using emojis in 44629% of their emails - the main ones they use are ⌛ 💨 🚚 🖤. Here, as it's 32 characters, they're doing just ok! Mnml could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. The higher the score, the more likely the email is to be considered spam.). They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. We'll explore here some marketing assets of Mnml, especially regarding their ecommerce email marketing strategy.
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